Sustainable beauty is a concept or practice that inspires cosmetic companies to only use ethically sourced and natural ingredients for their products. And for a long time now, it has been growing in popularity with beauty companies pushing for green cosmetics and consumers becoming more mindful than ever about labels or toxic ingredients. Beauty trends also emerged to address concerns about chemical-based products and wastes. Clean beauty is an example of one, a relatively new movement that promotes products formulated with toxic-free chemicals. However the clean beauty trend is not 100% all-natural, so it is not considered “green” or sustainable. With the rising demand for eco-friendly cosmetic products, companies are encouraged to step up and make that move towards a more sustainable future. Thousands of conventional cosmetics still contain chemicals that jeopardize not just the natural environment but also human health. To take steps to live a more sustainable lifestyle, you can start by switching to products with natural ingredients or alternatives.