LOVEKINS
CORPORATE SOCIAL RESPONSIBILITY
Brand Promise: Pure, Nurture, Protect
Brand Ethos: Self-care, Empowerment & Education
Corporate Social Responsibility
LOVEKINS
Purpose:
The purpose of our corporate social responsibility plan is never self-promotion — it is to give back to the world in an authentic, tangible way that we believe in.
Giving back to the communities we are connected to, and have been a part of for generations goes right to the heart of Lovekins and what we stand for. This plan is a commitment to that goal.
Amanda's Story:
Growing up in Darwin, Lovekins’ Founder & CEO Amanda Essery has developed a deep appreciation for the land and the knowledge of natural ingredients that the First People have generously passed down through generations. She has also witnessed first hand the struggles and disadvantages Aboriginal communities often face - social alienation, lack of resources, or family problems that lead to breaks in schooling and education.
For Amanda, kinship means the responsibility to look after the community that nurtured her - this is why at Lovekins, we strive to pay forward every step of the way.
GIVING BACK TO THE COMMUNITIES WE ARE CONNECTED TO, AND HAVE BEEN A PART OF FOR GENERATIONS GOES BACK TO THE HEART OF LOVEKINS AND WHAT WE STAND FOR
GIVING BACK TO THE COMMUNITIES WE ARE CONNECTED TO, AND HAVE BEEN A PART OF FOR GENERATIONS GOES BACK TO THE HEART OF LOVEKINS AND WHAT WE STAND FOR
csr PLAN
- What we hope to achieve:
We hope to make a difference in the lives of women and families and give back to the communities that have helped us become who we are today. We hope to leave the environment in a better way than we found it, and lead the way in initiatives that contribute to sustainable changes.
- The causes we care about:
- Health, safety and wellness of women, mothers and children
- Improving child literacy and access to education in the Indigenous communities across Australia
- Conservation of Australian natives and honouring the traditional practices of Indigenous agriculture
- Sustainable and ethical manufacturing to minimise negative environmental impacts
- How we will implement the plan:
We will respond to causes that connect to our values and our heritage, whether they are humanitarian crises that need an urgent response, or a long term partnership with a cause we believe in.
STRATEGIC GOALS
2020
GIVING BACK
Improving Child Literacy
As a proud supporter of the Indigenous Literacy Foundation, we are committed to donate proceeds from the sale of our book ‘The Grumpy Little Crocodile’ as well as raising awareness within our community to encourage them to fund this cause close to our hearts.
We strive to make a difference in the lives of Indigenous children through this partnership.
SUSTAINABILITY
For over 3 years, we have been working alongside our suppliers to improve the sustainability of our packaging.
We made the switch to an innovative, award winning tube in 2018 that is manufactured here in Australia. Through specialised production techniques, this tube contains more than 40% sugarcane polyethylene (PE). As a plant, sugar cane captures carbon throughout its life cycle. This means that when the sugar cane PE leaves the factory, it is carbon neutral. The sugar cane PE used in our packaging is also FDA approved for direct food contact and does not contain any nasties, such as Bisphenol A.
In addition to this, our tube manufacturing facility is powered by clean energy solar power.
STRATEGIC GOALS
2021
GIVING BACK
Closing the Gap on Period Poverty
Period poverty is a global issue affecting menstruating females which deprives them of sufficient access to sanitary products and the right to manage menstruation without shame or stigma. We recognise that for many women, periods can create financial burdens and barriers in life.
At Lovekins, we believe that no woman or girl should suffer through periods or go without the very basics in sanitary care.
This is why we are proud to be a Champion of Change workplace proudly supporting Share The Dignity to end period poverty. We have set an annual fundraiser goal to raise $10,000 for those experiencing period poverty.
Throughout May, all purchases of sanitary pads made on our website were matched dollar for dollar with donation to Share The Dignity. In one month, we achieved 50% of our annual fundraiser goal, all thanks to the beautiful Lovekins community.
SUSTAINABILITY
Key Partnership on Forestry Infrastructure
In collaboration with our tube manufacturer, we support the offset of carbon emissions through an investment of forestry infrastructure.
The Lovekins forest situated in Gunning, NSW can offset raw materials used in the manufacturing process, rounding up to approximately 30 million 100ml tubes each year - all while contributing to wildlife protection and rehabilitation.
At Lovekins, we pledge to work with suppliers that have a vested future in sustainability. We believe that nurturing the Australian wildlife as well as reducing the carbon footprint of our packaging and supply chain is what we can contribute to a healthier planet one step at a time.
2022 and beyond
As we continue to work towards Australia’s 2025 National Packaging Targets, we pledge to make our packaging 100% recyclable or reusable by 2025, and use at least 50% recycled material in our packaging by 2030.
WE CARE ABOUT NATIVE AUSTRALIAN INGREDIENTS AND HONOURING THE TRADITIONS OF HOW IT IS GROWN AND HARVESTED
WE CARE ABOUT NATIVE AUSTRALIAN INGREDIENTS AND HONOURING THE TRADITIONS OF HOW IT IS GROWN AND HARVESTED
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