By Amanda Essery, Founder of Lovekins

Over a decade ago, Lovekins was born from a very personal need, I was a mother searching for safe, natural skincare for my babies. I couldn’t find anything that felt truly pure or effective, so I began formulating at home, inspired by native Australian ingredients and guided by one non-negotiable: quality care for delicate skin.

Our baby skincare range became the beginning of something bigger. Lovekins grew into a trusted brand used by millions of families across Australia and internationally, but one thing has never changed, our deep commitment to premium, gentle, and purposeful care.

As we bring Lovekins back after two years, I return not just to our original promise, but to an expanded vision. Because while our journey started with babies, our origins guide everything we do, and our newest chapter is dedicated to women’s wellness.

Women Deserve Better Care

There’s a saying: “It takes a village to raise a child.” And that’s true, but what does it take to support womanhood?

It takes more. It takes listening, understanding, and creating products that truly support women, not just as mothers, but as individuals with their own needs, cycles, and skin sensitivities.

This is why we’ve launched the world’s first Triple ProBio™ pad range, a breakthrough in innovative period care that supports the intimate microbiome with a blend of patented probiotics and prebiotics. It’s soft, breathable, and created with the same high standards that built our baby care reputation, because the same fabric sits against your skin for days. It shouldn’t be an afterthought.

Why Pads?

You might ask, why pads?

Because for many women, they're convenient, familiar, and essential. But more importantly, they’re worn for hours on repeat for days and up to a week in close contact with one of the most sensitive areas of the body.

Over the years, I’ve spoken to countless women who experience irritation during their period, from thrush to itchiness, from skin reactivity to feeling simply "off." So much of that stems from using products that weren’t made with microbiome or skin health in mind.

Our Triple ProBio™ pads are designed to restore balance, relieve irritation, and support the skin’s natural defences, especially during menstruation, when your body is more vulnerable. It’s not just period protection. It’s monthly wellness, from the inside out.

Explore the Triple ProBio™ range

Our Origins Still Matter

Even as we innovate, we remain anchored in where we began with baby skincare. Our baby range continues to offer natural, toxin-free care for the most delicate skin, made with native Australian botanicals and dermatologist-tested formulations that parents trust.

Discover Lovekins Baby Skincare

From newborns to postpartum mums, from tweens and teens first periods to midlife cycles, our commitment is the same, high-quality, effective, and gentle care at every stage of life.

Caring for the Next Generation

At Lovekins, our journey began by caring for babies, providing gentle, high-quality products for their delicate skin. But as our babies grew, so did our understanding of what care really mean across life stages.

In recent years, I’ve had the privilege of building something new alongside my own children, a natural continuation of the Lovekins philosophy. Together, we co-founded Kinside, a gender-neutral skin wellness and lifestyle brand created specifically for tweens and teens.

Gen Alpha is growing up fast, and they’re largely overlooked in the beauty industry. Kinside fills that gap with age-appropriate skincare, peer-led messaging, and a lifestyle-first approach that encourages balance, confidence, and real-world connection in a digital-first generation.

It’s our way of extending the care that began with Lovekins, supporting the next generation with tools to care for themselves early, not just their skin, but their sense of identity and self-worth.

A Brand with a Social Conscience

At Lovekins, we’ve always believed that care shouldn’t be a privilege. From day one, our brand has been driven by a deep desire to support those who go without, and that commitment continues today.

As we step back into the Australian market, we’re proud to renew our partnership with Share the Dignity, an organisation doing powerful work to fight period poverty across the country. Our comeback coincides with World Menstrual Hygiene Day on 28th May, a date that reflects our values and mission, to ensure all women and girls have access to safe, dignified care, no matter their circumstances.

Together, we can normalise the conversation, break stigma, and raise the standard.

We’re changing that narrative

As women, we often work ourselves into the ground caring for others. And somewhere in that process, we forget to care for ourselves.

Our comeback isn’t just about new products, it’s about redefining self-care as a daily essential, not a luxury. Whether you’re nurturing delicate baby skin, learning about first periods, managing your regular cycle or postpartum recovery, or seeking comfort through leaks or incontinence, Lovekins is here, for you, your body, and every stage in between.

Thank you for being here, I’m excited to share this next chapter with you.

Love x
Amanda Essery
Founder, Lovekins