WHAT IS THE DIFFERENCE BETWEEN THE PREVIOUS LOVEKINS BABY SKINCARE AND RECENT RE-LAUNCHED LOVEKINS BABY RANGE?

In November 2019, Lovekins re-launched into the market a newly reformulated baby range. Due to customer feedback from all around the world, we have combined what our customers love and have incorporated this into the new formulation. For this reason, reformulating has taken us some time and we value your patience during the process. The continued feedback from our customers allows us to continue to be a progressive company that innovates with new product developments.

Kakadu Plum sourced from our chosen farms in the Northern Territory has not changed. The hero ingredient in our skincare range continues to be an integral part of our brand identity due to its antioxidant and antibacterial properties.

Australian Blue Cypress is a new ingredient that possess unique aroma and ingredient benefits. The aromatic wood compounds from the pine trees create guaiazulene, an anti-inflammatory compound similar to chamazulene that gives the essential oil its natural blue colour. Joyfully grounding and stabilising, it is calming and relaxing for stressful babies. Praised for its anti-bacterial qualities, it is good for soothing the skin. Australian Blue Cypress is native to the Northern Territory, this oil was selected as the official fragrance “Essence of the Sydney 2000 Summer Olympics.”

Tasmanian Pepperberryis a natural Australian active ingredient extracted from the Tasmanian pepper berry, especially designed to protect, smooth and reduce skin sensibility from daily harmful skin elements. The Tasmanian pepper berry contains a powerful active ingredient called polygodial. It is an anti-inflammatory agent effective to reduce vasodilatation and oedema. Studies have demonstrated that polygodial calms skin discomforts. It has anti-allergic and broad antimicrobial activities.

Oat Kernel FlourSoothes and relieves redness, itching and minor skin irritations caused by eczema or skin rashes. It provides skin moisturisation and hydration. Acts as a skin protectant. Effectively forms physical barrier on the surface of the skin to reduce TEWL (Transepidermal water loss). It contains a high proportion of natural actives including oat beta-glucan, avenanthramides, oil and protein, all of which are beneficial to maintain healthy skin. Oatmeal helps to normalise your skin’s pH levels, which helps to restore your skin’s natural pH and soften the dry skin. It also protects the skin from external irritants, by lending moisture to the skin.

Desert Milkis easily absorbed into the skin, improving topical delivery and providing an over­all lightweight feel. Desert milk is a nourishing liquid wax ester derived from the seed of the jojoba shrub. Native cultures have used Jojoba for centuries on their skin and hair by crushing the seeds to release the oil. Desert Milk is rich in Omega-9 fatty acids, Vitamin E and phytosterols and offers intense hydration, conditioning and emollient properties. The extracts and the plant-based phospholipid promote hydration, conditioning, softening and smoothing while helping to maintain healthy barrier function with anti-inflammatory properties.

WHY DOES THE CREAM NOT ABSORB EASILY AND EVEN LEAVES WHITE MARKS?

This common complaint is usually the result of using too much of the cream that contains high levels of emollients — ingredients meant to stop water from evaporating from your skin. As you apply the cream on your skin, the water in it evaporates, and the residue is the visible evidence of the emollients that help moisturise the skin. Try to use the appropriate amount of cream, this minimizes the amount of time the cream takes to become absorbed into the skin.

Our new formulation is composed of a rich component of moisturising ingredients making the formula highly emollient. Therefore, it is thicker than the previous formula. Our products use all plant-based butters and oils which are nutrient rich for the skin. The best way to apply our creams and oils is to use gentle and firm circular motions with the hands. It is best applied after a warm bath so that the skin is ready to absorb the cream. Massaging the product into the skin is the most effective way rather than a rubbing motion as this will cause the cream to be agitated leaving a “white” streak on the surface of the skin.

WHY DOES YOUR CREAM LOOK DIFFERENT COMPARED TO THE ORIGINAL FORMULA?

Our baby range has been completely reformulated, the consistency, colour and aroma have all changed. Due to our products using natural ingredients, the colour, aroma and consistency can vary from batch to batch. This is something mother nature cannot change as each harvest of plants, flowers, vegetables and fruits are impacted seasonally. We ensure that every batch is made to order with fresh raw materials and to the strictest GMP quality control.

WHY IS YOUR NAPPY CREAM NOW 80G COMPATRED TO THE PREVIOUS SIZE OF 100ML BOTTLE?

Due to customer feedback, we have changed our packaging from bottle to tube. The tube allows easy output of cream and now in a conveniently smaller size suitable for travel and portability.

WHY HAVE YOU CHANGED FROM YOUR PREVIOUS PACKAGING?

As we pride in being an innovative company, the look and feel for our branding needs to constantly align with what we believe in. Our baby range bottles and tubes are now made in Australia to support local businesses and maintain jobs in Australia. Our tubes are made using energy from solar panel farms with recyclable raw materials to ensure we contribute to a sustainable impact on our environment. Our tubes also contain a special anti-counterfeit ink to ensure that you as a customer are purchasing a genuine Lovekins product that can be traceable.