Yothi is the new Mascot for Lovekins. The character Yothi has been captured in a beautiful and heart-felt children’s book The Grumpy Little Crocodile, co-authored by Jesinta Franklin and illustrated by Heath McKenzie.
Yothi is a grumpy little crocodile. He looks different to the other animals down at the river and this makes him self-conscious. After lashing out at his mum, Yothi goes on a journey meeting new characters along the way. Upon realising that all his new friends look different too, Yothi discovers that no one is the same and that’s what makes us all so unique and special.
Amanda Essery, the brand’s founder, had a desire to create a children’s book that would share important messages of self-love, multi-culturalism and inclusivity, values which are at the core of her brand.